A magical but entirely logical ability to solve problems in an unusual, unexpected, unconventional and unprecedented manner,
sometimes at a fraction of the cost.
A communication exercise that exposes one’s identity to a relevant audience at the ideal place and time, with uniform aesthetics,
and subtle coercion in equal measure for a favourable response to buy a product/service.
An activity that sees us dip into a vast repository of experiential learnings of our seasoned and respected
advertising professionals who have,
in all likelihood, proposed a communication solution that has tasted success in the past,
in a very similar situation.